If you're lucky enough to land the attention of an editor or reporter in a home run publication - Grab it! The problem is, after a company has achieved a great piece of media coverage, most don't know what to do with it once it hits the news stands. Here are three ways you could be missing out...
As PR professionals - it's literally our job to 'make things happen'. But when working in a mobile world where everyone can hide behind an email inbox or voice mail - how can you move things ahead for your clients? We've nailed the secrets over the years and will share them with you here. .... ur welcome!
As consumer purchases become more value driven - it is important to use social channels to let people know not only what you are, but what type of company you've built and the values you hold.
A great lesson that we, as marketers and a lot of CEOs could use when it comes to your new year marketing and key message planning.
With marketing the goal is to BUY - where as with PR the goal is to INSPIRE! Inspiration is what leads to genuine referrals and can solidify an already positive association with your brand.
Have you relegated your PR person to the task of press releases and social media posting?
Then you are not taking true advantage of the world of tools and techniques that have evolved underneath the PR person's changing role of the last 5 years.
Globally 92% of consumers indicate that they trust earned media above all other forms of advertising. Why? Because you can’t pay for a customer’s opinion, you need to Earn It.
Most people can come up with a resume style intro, listing things they have accomplished. But while this covers What you DO - it fails to articulate What you ARE.
There is nothing more frustrating than winning the hearts and attention of your desired consumer, only to have that message lost on employees. The ability to tap into the hearts of your employees could be an asset for your firm as well as a key driver for their production and motivation.
While you may not give much thought to the tagline or message at the top of your website or underneath your company logo - you may be surprised at how much is riding on this five to seven word phrase.
PR is one of those incredibly malleable and fast-paced service areas that are conducive to smaller, flexible and responsive environments. But are you ready to consider the expertise of multi-team talent?
You've worked hard for it - There has never been a better time to tell your story about your product or company. Learn how credibility, endorsement and outreach can launch your business on the right foot.
You likely already have the customers needed for success, but are FAILING at turning them into FANS of your brand. Catalyst has developed an original Infographic that ensures you will be directing your marketing and social media energy towards the right ears and eyes.
We all want to believe the statement "If you build it, they will come" ... But what happens if you rebuild it - and they don't come back?
For those CEOs who think they have to spend thousands on an effective video, sometimes the small business model gets it reallly right.
Followers and Fans are not the same thing! In fact, one is wholly dependent on the future of your brand/service, while one simply is there for decoration.
Catalyst CC is fueling our team with a new #EatWell program from #TheFarmacyKitchen with weekly lunches and snacks to give us momentum to grow throughout the summer months.
Pre- During- and Post-publishing considerations every author should think about before putting pen to paper.
In a world of hyper messaging, it's better to be hyper-focused than hyper-diversified. Key pointers for small to mid-sized biz on how to package and sell yourself for greater success.
We are dealing with a landscape of strategic and frugal, yet savvy consumers. They've seen it, and they've seen better. So when you walk into a space, you better #OWNit.