The internet is exhilarating. Magazines, are enveloping.
The internet grabs you. Books embrace you.
The internet is impulsive. Print is immersive... and both are growing.
Barely noticed amidst the thunderous internet clamour is the simple fact that print and magazine readership has RISEN over the past five years. Even in the age of the internet, even among the groups that appear to be singularly hooked on digital media, the appeal of magazines is growing.
Fact: During the 12-year life of Google, magazine readership actually increased 11%.
What it proves, once again, is that a new medium doesn’t necessarily displace an existing one. Just as movies didn’t kill radio. Just as TV didn’t kill movies.
As established medium can continue to flourish as long as it continues to offer a unique experience.
We surf the internet, we swim in print and books and magazines... people aren’t giving up swimming, just because they also enjoy surfing.
*MAR 11 L.H.J.