For those of us that are still catching onto this concept of Followers to Fans, Catalyst has developed our own Infographic that ensures you will be directing your marketing and social media energy towards the right ears and eyes.
While we all want a following of people who are 'interested', wouldn't we love them to be 'listening' and eventually 'sharing' our concepts, products, services and ideas? The idea that a whole bunch of people sharing and regurgitating how great/smart/invested/committed you are - that is Public Relations!
'Followers' is not a dirty word - but for deeper impact, isn't a small mass of invested FANS better than thousands of un-invested followers?
We hope this graphic gets you re-thinking the importance of your Influencer Outreach and how you are engaging your current client base.