


Benefits of an effective Media Relations campaign include:
- Positioning yourself as the go-to expert in your field
- Attracting positive and mutually beneficial partnerships
- Increasing public awareness around your industry, product or mission
Getting the word out about your company using the media can be a powerful tool. While one radio interview won’t get your phone ringing off the hook, it is proven that consistent, expert positioning of your company or product in a variety of mediums instills trust and confidence in consumers.
Catalyst has relationships with media across Canada and the U.S. and can create your tailored media list specified by city, region, industry or demographics. We produce media releases that are relevant, timely and factual. We don’t believe in sending out news for the sake of news! We work with you to find the newsworthy and social significant subject matter behind your products, service and your people.
Using your Key Message and Positioning Brief, Catalyst can also tailor a media training course specified to your business and deliver this to senior managers and/or employees, can include mock-interviews and crisis communications. This full day session is a lot of fun, and a lot of learning.



