Tom Deans, PhD and Author of Every Family's Business
Sole publicity machine of self-published author and business legacy expert, Thomas William Deans., Catalyst CC obtained industry, national and local media coverage which generated exposure for Tom’s book and his speaking opportunities. Obtained over 50 pieces of media coverage in first four months including major outlets such as National Post, PROFIT Magazine, 680 news, Investment Executive, New York Times, Business Network News (BNN), CEO TV, Breakfast Television, CBC radio one and more.
Assisted on speaking engagements for Tom with leading financial and family business institutions including ESOP Partners, Investors Group, Mackenzie Financial, Canadian Association of Family Enterprise and others.
Bolster Life Group Inc.
Catalyst was hired by the Bolster Life Group Inc. to achieve exposure and high level positioning around Start Up Advisor and Executive Business Coach, Julian Bolster. Catalyst developed PR campaigns to achieve a rich growing fan base online and off, while highlighting his core messages through expert content to high level influence networks - this will continue to connect Julian to the global speakers and media circuit. Catalyst was adamant about expanding Julian's message in a way that aligns with his own corporate and personal values.
Bayfield Realty Advisors
Catalyst CC was hired for the sole purpose of obtaining a prominent feature in the Globe and Mail Real Estate section, the leading property section in Canada. Up to the challenge, and armed with only a 50 word info paragraph on the sale of a shopping mall - Catalyst was able to find the the ‘story’ behind the story and build a media release which resulted in a full feature article regarding the fate of shopping malls in Canada. Article and photo of CEO appeared on cover of the Property section two weeks later.
Family Business Counsel of Canada
Catalyst CC was hired by the newly-formed counsel made up of professional advisors from insurance, law and finance sectors, to streamline their target message and help promote a new book for family business owners. With no existing presence or awareness in the public, Catalyst CC focused on building FBCC credibility through targeted messaging and expert positioning in front of media, online social channels and in front of referral partners. The goal was to position them as the starting point for small family business owners in Canada.
As part of the PR Launch Kit, Catalyst CC delivered a key message document and media release to gain awareness around the new social networking site for women. Within two months, Catalyst achieved media coverage for Founder Maggie Olsen on local TV, radio interviews and print articles as well as a regional Lifestyle magazine including online distribution and pick up of the release and an increased following on social channels.
Canada’s largest small business training company, BizLaunch assists thousands of entrepreneurs across Canada in launching and growing their own companies through free seminars, webinars and other opportunities. Catalyst was hired to solidify Bizlaunch’s profile as a small business expert and achieved media coverage around their over 200 free seminars held at Staples stores in cities across the country. Catalyst was also a consultant on corporate sponsorship initiatives and a consultant on social media and communication strategies.
SpringBOARD Innovation Centre
SpringBOARD is a business incubator located in Central Ontario, helping new and existing companies launch products and services which provide jobs and economic growth to their surrounding regions. Catalyst was hired as the Public Relations consultant and media relations specialist for two LIVE business pitch competition in the Simcoe region. In charge of event planning, advertorial content and generated substantial radio, TV, print and business print coverage in multiple markets.