Most business owners fail to capitalize on 90% of profits that exist in their current customer base, simply by not engaging them in the right way. Are you hitting them with the right content?
We need to see more HYBRID Business + Communication Plans which delve a little more deeply into the consumer behaviours, current marketing trends and consumer engagement.
Owning your brand - requires a dash of creativity and a whole lot of flexibility. But as a small business, you have the luxury of being nimble and adaptable.
If a book is positioned properly the first time around, you will save yourself the pain of revising and adding printing costs, or worse, having boxes of books that go unsold because they didn't quite "hit the mark" with who you were trying to reach.
Yes, it's more work to create and go after genuine followers and fans that engage. But to me, that holds one accountable to providing MORE excellence, more service and more reasons to get people to love you.
Whether you’re trying to book a meeting, an introduction call or an interview - Here are three rules that we at Catalyst LIVE by to get results we need over email.
Globally 92% of consumers indicate that they trust earned media above all other forms of advertising. Why? Because you can’t pay for a customer’s opinion, you need to Earn It.