Catalyst Communications Choreography was founded by Amanda Sutton in 2007, in answer to an under serviced PR sector north of Toronto, and continues to grow her client base across Barrie, Muskoka, GTA and Georgian Bay.


For 20 years, Amanda has worked one on one with B2B and B2C sectors in Toronto, moving to the Simcoe Muskoka area 10 years ago. She has offered strategic counsel to hundreds of businesses on the subjects of communications, PR, branding, media and crisis management.

With experience on both agency and corporate sides of PR, she runs her own company with persistence, enthusiasm and an attention to detail that is severely lacking in this ever-evolving industry.

Her team sets themselves apart as PR choreographers with a big picture mindset, a talent for value-driven messaging and a natural curiosity about why you do what you do. 


Our Team

Amanda Sutton

Amanda Sutton
CEO, Media & PR Strategy

Amanda has offered strategic council to hundreds of business owners, start ups and org leaders leaders on the subjects of PR, branding, media, crisis and reputation management. Amanda acts as brand champion for ALL clients to ensure we are increasing your engagement, building your credibility and are making impact through media.

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Allie Spencer
Media Coordinator

Allie brings an understanding of communications and PR from her background at Queen's Park and her journalism education through U of T. A whiz at editing, multi-media and brand communications, Allie's main role is to coordinate our media relations efforts ensuring client placements and media efforts are expanded across all channels.

Anne Marie Hardie

Anne Marie Hardie
Content Strategy, Writer

Anne Marie brings 15 years experience in customer relations, content strategy and editorial writing.  Having written for every industry,  Anne Marie is research driven and knows what editors are looking for. Catalyst's content, blogs and articles respond to market needs; this ensures your stories are seen and shared by target customers and key decision makers.

David Maccinis

David Macinnis
Social Media, Influencer Outreach

Bringing an Advertising & Marketing skill set, David has a results-oriented approach to digital marketing with a gift for branding. With his strategic mindset, David understands clients' CTA and ensures that our social media efforts are on-point with their branding and sales goals. David also engages with online fans and influencers to increase client opportunities. 

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Susan Mackasey
Media Relations

Specializing in media outreach for the Catalyst team, Susan ensures our clients message reaches the broadest network of journalists, editors, bloggers and influencers possible, both Canada and abroad. With a passion for 'pitching', Susan gets how to leverage media opportunities for the greatest impact for our clients SEO, sales and website goals.

Catalyst Potential

Could this be you?
Are you up for it?

Do you have a passion for making others shine through online marketing & communications? Reach out to us today to see if there is potential role for you on our team of PR Choreographers. We love enthusiasm and are suckers for coffee!