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Thought Leadership

Amanda Sutton
September 26, 2017

Difference between Followers & Fans

Amanda Sutton
September 26, 2017
Difference between Followers & Fans

Good PR is getting people to talk about you. But Great PR is building a legion of FANS that are telling others WHY your are doing what you're doing. 

Amanda Sutton
September 25, 2017

FAKE FANS: Why buying likes could cost you

Amanda Sutton
September 25, 2017
FAKE FANS: Why buying likes could cost you

Yes, it's more work to create and go after genuine followers and fans that engage. But to me, that holds one accountable to providing MORE excellence, more service and more reasons to get people to love you.

Amanda Sutton
September 25, 2017

How to get email responses like a PR pro

Amanda Sutton
September 25, 2017
How to get email responses like a PR pro

Whether you’re trying to book a meeting, an introduction call or an interview - Here are three rules that we at Catalyst LIVE by to get results we need over email.

Amanda Sutton
September 25, 2017

CONTENT: Paid, Owned and Earned

Amanda Sutton
September 25, 2017
CONTENT: Paid, Owned and Earned

Globally 92% of consumers indicate that they trust earned media above all other forms of advertising. Why? Because you can’t pay for a customer’s opinion, you need to Earn It.

Amanda Sutton
September 25, 2017

Is your org using PR effectively?

Amanda Sutton
September 25, 2017
Is your org using PR effectively?

Please view your PR person with fresh eyes - and no longer pigeonhole them as the "media relations" person.

Amanda Sutton
September 25, 2017

Should You Hire a Boutique PR firm?

Amanda Sutton
September 25, 2017
Should You Hire a Boutique PR firm?

But in most cases, is bigger always better? Or do individuals deliver the best value? How do you know you are hiring an agency that will meet your specific needs?

Amanda Sutton
September 25, 2017

5 Reasons StartUps Should Invest in PR

Amanda Sutton
September 25, 2017
5 Reasons StartUps Should Invest in PR

Top five reasons Start Ups would be REMISS to not include PR in their launch plans.

Amanda Sutton
September 25, 2017

When a Rebrand can hurt you

Amanda Sutton
September 25, 2017
When a Rebrand can hurt you

We all want to believe the statement "If you build it, they will come" . But what happens, in some cases - If you rebuild it, and they don't come back?

Amanda Sutton
September 25, 2017
The Business of PR, Public Relations, Media

3 Ways You're Not Maximizing Your Media Coverage

Amanda Sutton
September 25, 2017
The Business of PR, Public Relations, Media
3 Ways You're Not Maximizing Your Media Coverage

After a company has achieved a great piece of media coverage, most don't know what to do with it once it hits the news stands. Here are three ways you could be missing out...

Tagged: press, media, media relations, professional advice, press release, professionals

Kaitlyn Beck
September 25, 2017
The Business of PR, Public Relations, Media

How To Get Email Responses Like A Pro

Kaitlyn Beck
September 25, 2017
The Business of PR, Public Relations, Media
How To Get Email Responses Like A Pro

When working in a mobile world where everyone can hide behind an email inbox or voice mail - how can you move things ahead for your clients? 

Tagged: media, media relations, professional advice, press release, press, professionals

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