If a book is positioned properly the first time around, you will save yourself the pain of revising and adding printing costs, or worse, having boxes of books that go unsold because they didn't quite "hit the mark" with who you were trying to reach.  

Good PR is getting people to talk about you. But Great PR is building a legion of FANS that are telling others WHY your are doing what you're doing. 

Yes, it's more work to create and go after genuine followers and fans that engage. But to me, that holds one accountable to providing MORE excellence, more service and more reasons to get people to love you.

Whether you’re trying to book a meeting, an introduction call or an interview - Here are three rules that we at Catalyst LIVE by to get results we need over email.

Globally 92% of consumers indicate that they trust earned media above all other forms of advertising. Why? Because you can’t pay for a customer’s opinion, you need to Earn It.

Please view your PR person with fresh eyes - and no longer pigeonhole them as the "media relations" person.

But in most cases, is bigger always better? Or do individuals deliver the best value? How do you know you are hiring an agency that will meet your specific needs?

Top five reasons Start Ups would be REMISS to not include PR in their launch plans.

We all want to believe the statement "If you build it, they will come" . But what happens, in some cases - If you rebuild it, and they don't come back?