CONSUMER / RETAIL
NEW SNACK FOOD - HEALTH FOOD/RETAIL
Catalyst was hired to launch a strategic PR & social media campaign for KunaPops!, in anticipation for their 2017 national retail launch. In three short months, Catalyst accomplished a consistent and professional brand following on all social media channels which established the ground work for a strong online brand presence. Media relations efforts resulted in successful mentions by leading Health and Grocery publications such as Food in Canada, Canadian Grocer as well as various Toronto food and lifestyle bloggers. Influencer campaigns yielded 60 new relationships and product sample requests from influencers and bloggers from across GTA and Canada which broadened awareness through online stories, shares and posts.
NEW PRODUCT - GARDEN TOOL/DESIGN
Catalyst jumped on board to help with the branding and product launch for the latest gardening product from Quick Garden. The Quick Garden HALO is a lightweight, hassle free gardening system that allows the weekend gardener to create vibrant blooms in the most awkward of spaces in under an hour. Its quick installation and maintenance free design leaves no digging, no weeding and less watering. Catalyst has secured local and national media and blogger coverage for their Spring 2016 launch including North American trade and consumer outlets Garden Centre Magazine, Our Homes and Canadian Gardening.
START UP - CHICKAPEA PASTA
Catalyst was thrilled to be involved in the brand launch of mom-preneur Shelby Taylor and bring her Chickapea Pasta – a healthy, super-nutritious and gluten-free pasta made from organic chickpeas and lentils – to market. Our involvement began with brand positioning in order to place this product as unique in the highly competitive healthy/pasta market, along with some targeted audience messaging. We then rolled out a launch plan which included; blog writing, content articles, social media engagement, media outreach and support for a crucial KickStarter campaign - they were voted Staff Pick on day one of their 30 day campaign and surpassed their original goal in three weeks! The goal was to gain awareness among consumers, while at the same time, building a new following who would be interested in the unique benefits of the product.
FOOD SERVICE - NOT YER GRANNY'S GRANOLA
Catalyst was hired to provide social media and PR support for a popular local distributor of a healthy line of gourmet snacking granolahhh. Sourcing non GMO, Canadian ingredients, their goal was to build buzz in the healthy-consumer market, and get their product into the hands of as many consumers as possible. In addition to supporting multiple local events and food festivals, with just two short months, Catalyst reached out to local news media, bloggers and introduced bi-weekly contests through social media. Catalyst also partnered the company with the Toronto Beaches Jazz Run marathon which got their product into the hands of 1,000 of their direct target consumers.
LOCAL RETAIL - ENGLISH & MILLER
A unique and refined English Tea Room and Gift shop hired CATALYST for consulting around their new launch into the Barrie downtown core as well as coordinating a highly visible media article to introduce themselves to retailers and promote their Grand Opening.