ECO & GREEN TECHNOLOGY
ETHOENERGY: LEADING SOLAR INSTALLATION PROVIDER
Catalyst CC was brought on board to support the PR and marketing efforts of Ontario solar installation experts, Ethosolar - Working with their branding and website team, Catalyst helped EthoEnergy to position themselves for farming, commercial and residential markets. Catalyst obtained successful media coverage in key rural markets and industry publications around huge solar projects and helped to implement educational and sales driven marketing strategies using website and social media.
TERMOBUILD: SUSTAINABLE BUILDING SOLUTIONS
Catalyst worked with Termobuild and its Founder to set itself apart in the hollow core slab, sustainable building solutions market, through Brand Positioning and PR marketing saturation. Catalyst was able to tackle a highly technical product, and turn the language into digestible information for both public and media consumption, while obtaining credible positioning of Termobuild among its leading competitors in the marketplace.
GEEP: GLOBAL LEADER IN E-WASTE RECYCLING
Catalyst was brought on board with Global Electric Electronic Processing (GEEP) Barrie to assist on an internal messaging and public media campaign. The project included the company's first Job Fair in which GEEP recruited its own employees rather than hiring an outside agency. Capitalizing on economic trends in Ontario and the minimum wage gap, Catalyst CC was able to achieve positive and insightful media coverage and positive internal feedback. In addition to social media messaging and support from GEEP employees, Catalyst CC managed Full front page feature and photo spread on GEEP days before their Job Fair.
THRIFTOPIA.COM AND CELL CYCLE.CA
Catalyst assisted Thriftopia.com and CellCycle.ca on several projects, including media coverage around the technology recycling business and their benefits to the community, and planet earth. Catalyst helped spread with word about CellCycle.ca and Thripftopia.com in the Barrie, Toronto and London, Ontario markets.
“I highly recommend anyone starting a business, looking to expand an established company to consider the added benefit that Amanda can deliver; newsworthy stories and media that can deliver a far greater value that traditional advertising. It was in part due to her expertise that we were nominated for the Chamber of Commerce Green Business Award.”
— Patrick Hebert, President CellCycle.ca