ECO & GREEN TECHNOLOGY

GEORGIAN BAY FOREVER

Catalyst partnered with an environmental advocacy organization to support the launch of its Parry Sound study and amplify awareness around a government initiative proposing new legislation related to filtration systems in household appliances. Catalyst translated technical research into compelling narratives for mainstream audiences and national media outlets. The engagement focused on strategic media relations, clear messaging development, and coordinated social media support to position the study within broader public policy conversations. The campaign generated over 20 media placements within the first month — including coverage from CBC News, Canadian Geographic, CTV Toronto, ON Nature Magazine, as well as regional newspapers and radio — significantly elevating visibility, public engagement, and policy awareness.

ETHOENERGY: LEADING SOLAR PROVIDER

Catalyst CC partnered with Ontario solar provider to support their expansion across agricultural, commercial, and residential sectors. The focus was on clarifying positioning and developing tailored messaging for distinct buyer segments. Catalyst worked with website team to align brand messaging with sales objectives, strengthened industry authority through targeted PR in rural media and trade publications around unique installation projects, and supported education-driven marketing initiatives across digital channels.

TERMOBUILD: SUSTAINABLE BUILDING SOLUTIONS

Catalyst partnered with Termobuild to strengthen its competitive position within the sustainable building solutions market. Working closely with the Founder, Catalyst clarified the company’s value proposition and translated complex technical specifications into clear, sales-ready messaging for engineers, contractors, and decision-makers. Through strategic brand positioning and targeted industry PR, Termobuild elevated its credibility among key competitors and influencers. The result was stronger differentiation in a technical marketplace and clearer communication tools to support business development and long-term growth.

GEEP: GLOBAL LEADER IN E-WASTE RECYCLING

CCatalyst partnered with Global Electric Electronic Processing (GEEP) in Barrie to develop internal messaging and execute a strategic public media campaign supporting workforce growth initiatives. The engagement centered around promoting GEEP’s first company-led Job Fair, positioning the organization as an employer of choice during a competitive labour market.

Catalyst developed key messaging aligned with economic trends and workforce challenges in Ontario, while securing meaningful media coverage that amplified recruitment efforts. The campaign generated a full front-page feature and photo spread ahead of the Job Fair, alongside coordinated social media support and employee engagement. The result strengthened internal alignment, elevated public visibility, and supported direct talent acquisition through strategic communications.

SHUTGUN - FIRE SPRINKLER SHUT OFF TOOL

Catalyst served as the strategic marketing partner for Shutgun, the world’s leading fire sprinkler shut-off tool, supporting brand visibility and market education across construction and manufacturing sectors. Focused on positioning the company as an industry authority, Catalyst developed messaging that translated technical product capabilities into clear value for contractors, facility managers, and property professionals. Services included content strategy, copywriting, media relations, trade show support, and campaign development across social media and newsletters. Through targeted education-driven marketing, Shutgun strengthened brand recognition, increased industry awareness, and expanded its reach within specialized trade and property management markets.

NEMUS - eco-FRIENDLY mobile accessories

Catalyst was hired for brand positioning of this new green product line, as they enter into an emerging market of sustainable packaging for electronic devices. The goal was to provide NEMUS with the language that will set the tone for their launch and provide clarity and direction for their marketing moving forward; including package design, imagery and graphics, consumer engagement, blogs, website, social media.

THRIFTOPIA.COM AND CELL CYCLE.CA

Catalyst assisted Thriftopia.com and CellCycle.ca on several projects, including media coverage around the technology recycling business and their benefits to the community, and planet earth. Catalyst helped spread with word about CellCycle.ca and Thripftopia.com in the Barrie, Toronto and London, Ontario markets.

“I highly recommend anyone starting a business, looking to expand an established company to consider the added benefit that Amanda can deliver; newsworthy stories and media that can deliver a far greater value that traditional advertising. It was in part due to her expertise that we were nominated for the Chamber of Commerce Green Business Award.”

— Patrick Hebert, President CellCycle.ca