Catalyst CC was hired to publicize the launch of a one of a kind Canadian documentary event created for Grade 8 students across Canada. Created by Youth Leadership Camps Canada founder Stu Saunders, SOAR stands for Students that are Optimistic, Aware and Ready— a 90-minute SOAR documentary, produced by Canadian-based company Stature Films and shown in select cities across Ontario and Canada 2015.


Quest Collegiate required assistance with making a positive introduction to their local community while introducing the concept of recovery education in Canada. Timing and messaging were key, as was the support of regional dignitaries, MP and MPPs. With no existing social media or communications plan in place, Catalyst built a foundation of online followers while creating buzz around their Fundraiser Launch event. Catalyst also worked to acquire regional TV, provincial radio and print media coverage, and fostered important business and political introductions within the community.

“Amanda was able to help us focus on our key messages, our approach with the media and has been instrumental in helping us harness the power of social media. She is very methodical and organized with a clear vision of how to best position our organization to maximize media support.”

— Eileen Shewen, Founder