The team at Image Dental needed to build awareness around their invention of a premiere product for the senior denture market, the PowerDent Pulse denture cleaning brush. Catalyst was hired to generate buzz around their new product, build momentum for Christmas sales and increase their profile among potential investors.

Catalyst achieved media coverage in several regional papers and industry magazines as well astelevision and radio coverage surrounding a launch event and an appearance by Image Dental on CBC's Dragon's Den.


Catalyst was brought on board to promote the services of Dr. Michael Robinson on a local level and raise awareness around TMJ and the use of a high tech mouth guard - the Pure Power Mouthguard™. Results were apparent when Dr. Robinson was invited to present his expertise on television and for local newspapers within one month of hiring Catalyst, national coverage was also achieved. As a result, their office received numerous calls from patients seeking dental help for treatments they previously didn't know existed.

“Working with Amanda was a highly positive experience for us... her experience in communications and PR was evident in her ability to deliver a unique message for our office and deliver media interviews in just one month. ”

— Michael Robinson