So I stepped out of my 'Creative Director' role recently and became the subject of my own company video way back in 2015 or so - time for an upgrade, I know. BUT...
The process was fun, exciting and more importantly - stressed the importance of working WITH your videographer to showcase your own personal Brand.
I refused to bog down my video content with marketing lingo such as "impressions" "ROI" "passion" "value" etc etc. If I was going to let people know what I do, then they should understand why I do it - in my own words.
You could call it the 80-20 rule of a good video:
*80% Key Messages
*It's important to have your key messages nailed down when going in. This allows you to keep focused, save time and energy for the video team, and control the message. What it also does is allow the Director/Videographer to have clear direction, vision and an easier time editing around the 'content' of your video.
**The second bit is your personality - and I will attribute this one to the video/editing team - it is to give stage to the environment in which you work, the vibe you maintain when working with you, and your own AUTHENTIC voice or language (see: YOUisms) - and a little bit of fun never hurts. Paint a picture of the experience that people are getting when hiring the 'whole package'.
Lastly, a great take away from being in front of the camera for a change - and even after hundreds of hours of media training other people - was that I also had to exercise 'letting go' a bit and allow the most authentic message for the video to float to the surface.
You may have all your messages memorized or in your pocket, but to be able to eloquently communicate them without peeking or dictating from rote, was more difficult. Luckily, I've been at my job long enough to access my thoughts, passion and original content a bit more readily, but others would be best prepared by walking through some of their own messages a few times first.