PR won't work if the entire organization isn’t living, breathing and BELIEVING what you are trying to sell.

Ok I have to have a little rant here to get off my chest...Clients, let your baby GO!

When securing a media interview, it’s never a bad idea to remind the client that a little bit of give and take will get them farther in the interview and in their media relationships.

I guess once in a while ... it's natural to have - big budget envy.

If they want to survive, this business was going to have to do some serious improvements, budgeting and marketing if they wished to keep the business into the next generation.

Public Relations is an applied social science that draws on several social sciences, among them psychology, cultural anthropology, sociology, political science, economics, geography.

Too often, we get caught up in the competitiveness of keeping up with the ‘big guys’ and losing sight of what makes our little product or service unique

When it comes to knowing what to say on social media, it’s not as easy as choosing a snappy Instagram @handle.

Public Relations is about telling stories, so if you want to be featured in the media make sure you find a good *new* story to share.

By getting into a new routine, you can take your status this year from follower to influencer, in whatever field or industry.